D&AD Audible Brief
My response to the D&AD New Blood Awards Audible brief, as part of the Professional Context module for the BA. I chose the Audible brief: 'There's A Noise In The Shed,' the genre was a children's story, the design had to stand out and look different. I chose to focus on imagination and the unknown, focusing on how children imagine things, the cover does not give away what is in the shed, however showing just the eyes. The bus stop advert animates the eyes, making the design more interactive, further highlighting the unknown of what could be in the shed, allowing the audience to imagine.
