Mama Hive Branding
Mama Hive were looking to strengthen and unify their branding across all platforms including: packaging, social media, website and collateral materials. The aim of the branding was to highlight Mama Hive's story and spread awareness of the social enterprise, the work they do and the women involved. As well as promote and signify the quality of the products and the impact purchasing Mama Hive products has on all of those involved.
The Mama Hive branding needed to be inclusive of both print and digital media, versatility was an important factor within the project. As materials needed were of large and small scale, meaning consideration towards the scalability of the visuals was important, as well as considering how the Mama Hive ethos and story was to be communicated across a range of scales.
A key aspect of the branding, was to raise awareness of the Mama Hive story, using visuals which could consistently be used to achieve this. Hexagon's became a key visual, due to the representation associated with honeycomb, serves as a powerful symbol of work, productivity, and cooperation. A very strong structure, representative of the resilience, determination and drive of the women of Mama Hive.
As well as the hexagon structure, colour was used to signify different associations; colour psychology being incredibly important within the project, ensuring that Mama Hive was shown as creating natural products, which were trustworthy and of high quality. Using rich tones to signify this importance.
Additional graphics including a bee and bee trail were created and used across branded materials, to help communicate the Mama Hive story, with a QR code added, allowing the audience to be able to learn more details about Mama Hive easily. As well as using the hashtag #spreadthebuzz, promoting brand advocacy, enabling the Mama Hive story and brand to reach a further audience.