Hampshire ENT Clinics Branding
Hampshire ENT Clinics, were looking for a cohesive and modern brand identity to reflect its exceptional service, expertise, and commitment to patient care. The branding project was aimed at creating a distinct and professional image for the clinic while ensuring that the visual elements resonated with the target audience — patients seeking trusted and personalised healthcare solutions, across Hampshire
Project Goals
The primary objectives of this branding project were to:
Establish a visually appealing, professional, and approachable brand identity.
Communicate the clinic's values of trust, compassion, and expertise.
Create a consistent visual language across all touch-points, including digital platforms, print materials, and signage.
The logo needed to be both professional and approachable while clearly reflecting the nature of the clinic's services. Choosing to incorporate a stylised facial silhouette, combined with clean, modern typography. The use of soft blue tones inspired feelings of trust, calm, and care, while the elegant, sans-serif font made the brand feel contemporary and easy to read.
The colour palette was carefully selected to promote a sense of calm, professionalism, and comfort. Soft blues and greens were the core colours, with accents of light grey and white to keep the overall look fresh, clean, and medical. The blue symbolises trust and reliability, while the green invokes feelings of health, growth, and healing — aligning with the clinic’s mission to provide quality healthcare.
The logo, colour palette, typography, and imagery all aligned to ensure a cohesive brand experience that strengthened the clinic's reputation and resonated with patients of all ages.
