Huckabees Logo Design
Huckabees is a hypoallergenic and grain free cat food launching later in 2021, the company creates food and treats which are full of goodness, for both cats and kittens.
The client, was looking for a design which was striking yet simple, the logo design needed to be versatile, working both on print and digital projects. A combination mark style of logo was created, adding adaptability to the design, helping to create a strong visual identity. The logo uses negative space, creating a cat within the word Huckabees. I decided to put forward the idea of using negative space, as it would create a visual representation of the brand, helping to explain the nature of the products, also making the type striking and stand out.
