Jaspers Food Packaging
Jaspers dog food, is a hypoallergenic and grain free food based on the Isle of Wight, Jaspers were looking for a new bag design for their signature Chicken and Butternut Squash food. The design needed to be versatile, as two new flavours, Duck & Turkey and White Fish & Herring are being released later in 2021.
The design for the bag, focused upon how Jaspers food is suitable for all ages, breeds and size of dog, the design using three dogs of different sizes to help highlight this. The design remained the same for all three flavours, however using different colours to represent each flavour. The consistency making the design recognisable as Jaspers, creating a strong visual identity.
Jaspers food is available to purchase at: www.simplyjaspersltd.co.uk
