Falmouth Marine School Promotional Reel Series
Since March 2024, I have been working with Falmouth Marine School to create a series of promotional social media reels, to promote their new Professional Superyacht Engineer FdSc Programme. The reels designed were to promote upcoming open days, give information about the course, also encourage potential new students. Using social media to reach a greater audience.
Stages which were completed throughout each reel were: planning, creating a series of storyboards; as well as sourcing necessary materials. Production, producing and editing the materials; including sourcing audio and editing the content to suite the audio. Revisions, working alongside the Falmouth Marine School Team and The OM, to ensure the correct messaging, was being achieved. Delivery, delivering the final formats, with guidance where needed so the content could be posted correctly.
Within the brief the designs needed to meet the below criteria:
• Recruit individuals
• Be visually appealing and engaging
• Have a call to action
• Highlight that Falmouth Marine School “are looking for the superyacht engineers of the future.” • In-alignment with FMS brand guidelines
• Recruit individuals
• Be visually appealing and engaging
• Have a call to action
• Highlight that Falmouth Marine School “are looking for the superyacht engineers of the future.” • In-alignment with FMS brand guidelines
Through creating a versatile series of short and longer form video content, the goal of creating engagement and promoting the course was achieved.
