Cornerstone Ltd Logo Design and Branding.
Cornerstone Ltd, were looking for a design for their logo and visual identity. Cornerstone Ltd, offers sustainable packaging solutions for brands, specialising in flexible packaging. Material science expertise coupled with strategically located manufacturing partners, enables Cornerstone Ltd to bring the most advanced and reliable flexible packaging solutions to their customers.
Project Goals
For this project, a complete visual identity system, was developed to capture the essence of Cornerstone Ltd.’s values: sustainability, innovation, reliability, and material integrity.
At the heart of the branding is the custom-designed logo, featuring a stylised letter "C" crafted with layered forms. These layers represent the multi-layered structures of flexible packaging, as well as the depth of expertise Cornerstone Ltd. offers its clients. The iconography is clean, modern, and versatile — designed to perform seamlessly across digital and physical touch-points. Variations of this logo were created, for further use across different fields of Cornerstone Ltd.
To support this, an expansive suite of digital and print materials were created, including:
- Business stationery (business cards, letterheads, envelopes)
- Presentation Templates
- Digital Backdrops
A comprehensive brand guidelines document was also developed to ensure consistency across all channels and applications. This includes:
Logo usage rules (clear space, sizing, do’s and don’ts)
Colour palette specifications, with sustainability-inspired tones that balance natural warmth with professional clarity
Typography system, with selected fonts for digital readability and print elegance
Iconography and graphic elements derived from the layered logo concept
Tone of voice and messaging framework to maintain a cohesive brand narrative
The final identity positions Cornerstone Ltd. as a trusted partner for brands seeking sustainable solutions, with a refined and professional visual language that speaks to their technical excellence and commitment to responsible innovation.
